日雜誌贈品反客為主 跳脫書籍框架創新商機
發布時間：2020/09/15 14:39:50
更新時間：2020/09/15 14:39:50
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日本流行雜誌、競爭相當激烈，為了抓住客源，常會有隨書附贈的包包、衣服等贈品。
現在有雜誌的出版社，更和服飾等業者合作，減少雜誌的頁數、反而將贈品當作主體來販賣，跳脫「書籍」的框架，創造更多另類商機。
(民視新聞/綜合報導)
日本流行雜誌、競爭相當激烈，為了抓住客源，常會有隨書附贈的包包、衣服等贈品。
現在有雜誌的出版社，更和服飾等業者合作，減少雜誌的頁數、反而將贈品當作主體來販賣，跳脫「書籍」的框架，創造更多另類商機。
(民視新聞/綜合報導)
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