IKEA聯手Swedish House Mafia 打造最叛逆的黑色聯名系列！
發布時間：2022/10/12 14:16:00
更新時間：2022/10/12 14:16:00
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IKEA近年多款聯名無論在銷售上或是人氣指數都相當高漲，除了聯名款式都能掀起各界熱烈討論外，這次，IKEA也與瑞典電子音樂樂團「Swedish House Mafia」合作，以年輕藝術創作家的需求為設計精神，推出「OBEGRÄNSAD」聯名系列，其中最令人關注的就是設計師將經典的IKEA藍色大購物袋化為烏黑一片了。目前IKEA店內已將Swedish House Mafia純黑全系列上架，國內總共販售了扶手椅、層架組、工作桌、地毯、室內拖鞋、時鐘、萬用毯、電腦架、雜誌架、包袋等共19樣產品。
IKEA這回以「音樂」作為核心元素，主要的精神就是為了想透過具其渲染力傳播喜愛IKEA風格的粉絲，同時，IKEA考量到為了讓時下年輕人都能有共鳴的話題，他們還發現一個相當有趣的網路數據，根據英國Youth Music提出的下一代的聲音調查報告中，英國國內將近約七成17歲以內的青少年，會在家中利用簡易的樂器創作屬於自己的音樂。這數據也讓IKEA思考，要推出什麼樣的產品，才能讓愛音樂的聽眾有更愜意的享受方式。
而聯名商品中除了汲取Swedish House Mafia的想法外，IKEA也收集了許多在家中創作的年輕份子的寶貴意見，而IKEA強先在六月推出的則是旗下最為出色的三款包包款式，其中設計團隊更優化了包包的材質，增加背帶厚度的編織帶，以便提供出門攜帶多樣物品的創作者過程中的使用性，而這系列的產品也將全部以黑色為主要元素釋出，有興趣的買家也能同步關心台灣官方網站的銷售進度。
圖片來源：ikea
圖文撰稿：R Star Camera/球褲攝影室
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