Honda CR-V e:HEV 6 月上市確認！同步啟用全新「H mark」邁向電油化紀元！
發布時間：2026/04/01 23:00:00
更新時間：2026/04/01 23:00:00
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圖、文／購車趣
Honda Taiwan 宣布國內市場期待已久的國產中型 SUV 霸主 CR-V，將在今年 6 月首度導入全新 e:HEV 電油動力車款 。這項布局不僅是為了回應全台超過 30 萬名車主的肯定，更確立了品牌未來「以電為主、燃油為輔」的產品核心 。隨著 CR-V e:HEV 的加入，Honda 將成為市場上首個提供全車系 e:HEV 電油動力選擇的領先品牌。
品牌識別全面進化，全新「H mark」以「從零出發」理念深耕台灣
為了因應全球汽車產業的智慧化與碳中和變革，Honda 決定回歸造車原點，正式啟用視覺設計更為簡潔、現代的全新「H mark」識別 。新標誌採「向外伸展的雙手」作為設計意象，象徵品牌以開放態度拓展移動可能並真誠回應顧客 。這套新識別將率先應用於 2027 年後的次世代四輪車款，全台經銷據點也計畫自 2027 年起啟動形象升級工程，致力提供與全球 Honda 接軌的高規格服務環境。
進口陣容 ZR-V 與 PRELUDE 接力登場，全台巡迴活動即將開跑
針對追求多元選擇的消費者，Honda Taiwan 預計於 2026 年以日本進口身分導入 ZR-V e:HEV 與經典回歸的 PRELUDE 。PRELUDE 這次特別搶先日本曝光「躍動珍珠藍」車色，展現電油 GT 跑車的獨特價值 。為了讓車迷提前體驗魅力，官方將自 4 月中起展開全台據點巡迴展，5 月中更將於台北信義區舉辦一日快閃活動，參與社群互動即有機會獲得限量飛行前拆除鑰匙圈。
更多內容請點擊：
➡️ 買車不知從哪下手？購車趣告訴你
➡️ 更多新車訊息盡在購車趣
➡️ 即刻訂閱購車趣Youtube頻道
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