AutoExe 改裝品牌進駐！MAZDA3／CX-30 HOMURA 全新上市！
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圖、文／購車趣
台灣馬自達推出全新 MAZDA3 HOMURA 與 MAZDA CX-30 HOMURA 車型，以備受年輕世代青睞的 20S Retro Sports Edition 為核心架構，進一步升級搭載 MAZDA 官方指定性能品牌 AutoExe 精品套件，包括 AutoExe NAPPA 運動化平底方向盤、AutoExe 真皮球型排檔頭以及 AutoExe 湛紅高剛性螺帽。全新 HOMURA 車型仍維持原有 Retro Sports Edition 價格設定，MAZDA3 HOMURA 以售價 98.8 萬元、MAZDA3 CX-30 HOMURA 以售價109.8 萬元正式登場。同時，台灣馬自達祭出 3 月入主 MAZDA 車系，亦可享最高 7 年原廠保固與 150 萬元 0 利率購車禮遇，將「Smile Every Mile」的品牌精神落實於每一次啟程與長久相伴之中，敬邀車迷朋友親身體驗人馬一体所帶來的純粹駕馭感動。
此次 MAZDA 攜手被譽為「利曼先生」的寺田陽次郎於 1997 年所創立的 MAZDA 官方指定性能品牌AutoExe，將源自賽道的工程底蘊導入全新 HOMURA 車型。自 1981 年起，寺田先生即深度參與 MAZDA 轉子引擎賽車研發，並於 1991 年 MAZDA 787B 奪得利曼 24 小時耐力賽冠軍的關鍵歷程中扮演核心角色，更締造連續28 年征戰利曼的傳奇紀錄。長程耐力考驗下的極限競逐，也淬鍊出他對性能本質的深刻洞悉——真正的速度，源自長時間穩定輸出與精準操控之間的完美平衡。
累積近 30 年的策略夥伴關係，MAZDA 與 AutoExe 將耐力賽所驗證的剛性強化與操控思維，轉化為貼近日常駕馭的性能進化方案，使賽道基因得以延伸至每一段真實旅程。在此合作根基之上，全新 HOMURA 標配AutoExe 專屬性能精品套件，完整導入淬鍊自利曼賽道的競技基因，進一步提升駕駛與車輛之間的連結密度。無論直線加速或彎道攻克，都能感受更純粹、更直接的人馬一体駕馭體驗。為使賽道哲學具體落實於每一處操控細節，AutoExe 專屬套件涵蓋以下核心配置：
- AutoExe NAPPA 運動化平底方向盤
- AutoExe 真皮球型排檔頭
- AutoExe 湛紅高剛性螺帽
MAZDA3 / CX-30 HOMURA 性能進化登場 全車系同步推出專屬購車方案
伴隨 HOMURA 車型全新上市，台灣馬自達同步獻上 3 月專屬購車禮遇：暢銷休旅 MAZDA CX-5 車系享 7 年原廠保固，指定車型再享 100 萬元 0 利率；縱置後驅旗艦休旅 MAZDA CX-60 車系享有 7 年原廠保固與 100 萬元 0 利率優惠；正七人座旗艦休旅 MAZDA CX-90 指定車型則享 7 年原廠保固與 150 萬元 70 期 0 利率。
正 2026 年式 MAZDA3 車系編成與正式售價
車型 | 正式售價 | |
SEDAN | 20S Ace Edition | 888,000 元 |
20S Premium | 948,000 元 | |
20S Signature | 1,018,000 元 | |
HATCHBACK | 20S Ace Edition | 888,000 元 |
20S HOMURA | 988,000 元 | |
20S Signature | 1,018,000 元 | |
正 2026 年式 MAZDA CX-30 車系編成與正式售價
車型 | 正式售價 |
20S Ace Edition | 898,000 元 |
20S Premium | 998,000 元 |
20S HOMURA | 1,098,000 元 |
20S Signature | 1,118,000 元 |
2026 年 3 月 MAZDA 購車優惠專案
期間 | 車型 | 優惠內容 |
2026 年 2 月 27 日至3 月 31 日止 | MAZDA3 | ● 20S Ace Edition、20S Premium 及 20S Signature 車型享 5 年原廠保固 |
MAZDA CX-30 | ● 20S Signature 車型享 5 年原廠保固 | |
MAZDA CX-5 | ● 7 年原廠保固 ● 20S Select Plus 及 25T AWD GT Premium 車型再享 100 萬元 0 利率 | |
MAZDA CX-60 | ● 7 年原廠保固及 100 萬元 0 利率 |
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